We write content for all the components of your digital marketing machine.
Everything you do on the web is content, but in order to create a digital marketing machine, you need to organize your content and link it into marketing funnels. These funnels help guide your readers, enhancing their interest in your offer and nurturing them towards making a purchase.
The funnels can be set up automatically. From a blog, via a video tip to an automatic webinar recording, each piece of content enables your audience to click and move on to the next step, or to convert and move to a selling page, in which they can buy the product or service.
There is always a next step available to your audience, another piece of content which is part of the funnel. Everything needs to be written with maximum usability and engagement in mind.
OKR can help you plan your marketing funnels, what their components need to be and in which channels they should be distributed. Then the content will be written from A to Z (even micro copy for CTA buttons). Uploading content and creating the funnel is optional.
Contact us to plan and write your digital marketing funnel.