We write engaging CTAs with clear messages to ensure conversion and lead generation.
Landing pages are an essential component of any marketing funnel and lead generation campaign. They provide readers with an opportunity to convert and become leads. Selling pages are a type of landing page that serves as a platform, from which your customers can easily buy online from you, directly. A series of landing pages, nurturing readers and leading them to a selling page are the makings of an effective Smarketing funnel.
When you engage with your prospects and customers, you want to lead them in a known path towards a purchase. For this purpose you first needs to get them join your distribution list. This first conversion stage is conducted on a landing page. In return for a person’s name and email address you will provide added value (e.g. an eBook, an online calculator or open a link to a series of video tips).
With each new piece of content you send to your distribution list, you nurture your leads and can also gauge their level of interest in your offer. It becomes easier to sift out the HOT leads, those who are ready to buy from you NOW – and to send them a selling page with a customized offer. This process can be automated for maximum efficiency.
In order to get readers to convert on landing and selling pages, the benefit needs to be clearly stated. You also need to provide clear instructions as to what your readers need to do to get the information they came for and compose an engaging call to action (CTA).
OKR can help you plan your marketing funnels and write your landing and selling pages. By keeping it short and simple, your target audience will know exactly where to click to covert.
Contact us for a converting landing page.