Why do I need content writing?
Everything you do on the web today is content. Your blog, your social media posting, your most recent selfie or short video. Content is the fuel that drives online marketing. You may benefit from professional content writing if you prefer to invest your time in doing what you know best and what you love. You do business! Let the professionals deal with your INFORMATIVE CONTENT for marketing.
OKR offers the following content writing services:
• Landing pages
• LinkedIn Profiles
• Social media posts
• Marketing funnels
• Video scripts
• Case studies and articles
• Content strategy
What is a content writing unicorn?
A content writing unicorn is an expert with regards to what drives and engages people and how to get messages across. A content writing unicorn can take complex concept and explain them to laymen. A content writing unicorn knows how turn INOFRMATIVE CONTENT into a story.
With a little information from you, a content writing unicorn will grasp what your business is about and research the rest. A content writing unicorn will be able to create any type of content your business needs. At OKR content, we work with unicorns only!
What is a blog good for?
A blog is a great digital asset for your business. You have full control of the INFORMATIVE CONTENT and have a relatively flexible platform to express yourself. It’s the perfect place to tell the story behind your product or service, introduce the team and keep your readers posted on all your business activities.
Updating a blog regularly will assist in prompting your website in search results. In fact Google and Hubspot recommend 11 blogs per month in order to create significant traffic.
What is the difference between digital assets and digital channels?
Digital channels are not owned or fully controlled by your business. A typical example is a social media network. Consider that the owner of these platforms may at any time decide to close your profile or even the entire channel may become obsolete. You have no control of the events that may lead to such a decision. Digital channels are great for your marketing, but you must always make sure you are not solely dependent on them, you need to make sure you have digital assets, to which your marketing leads.
Digital assets, such as a blog, a website, landing pages and a paid emailing service are fully owned by the business and fully controlled by it. Only the company decides what to publish in these platforms and when and if to close any of them. These are where your INOFRMATIVE CONTENT should be located.
Use channels to promote your assets and you create a digital marketing machine!
What is the C3 method?
C3 is short for Creating, Curating and Cutting. These are the actions required to create varied and engaging content. First a content piece is created – written from scratch. Then it can be curated for another platform or cut into pieces and distributed periodically.
Web content and articles from other sources can also be curated and cut to be repurposed. After all, when you quote from many resources, giving then due credit you are conducting research, expanding your knowledge and authority in your field.
INFORMATIVE CONTENT is used to its maximal potential with C3!
Is a website still relevant?
Yes of course. A website is a great platform for you to showcase your business to the best advantage and to enhance your online presence with INOFRMATIVE CONTENT. Today people will first search for any product or service online. So your business needs to be there!
The website can also be the platform on which you will build your landing pages and marketing funnels, for lead generation. This way you have full ownership and complete control of the most critical components of your marketing funnel.
How does a content writing service work?
The idea is that by hiring a content writer, you will be saving time. After all you are the expert with regards to your business. But content writing in itself is a specialty.
Understanding that people read differently on digital platforms is the key to writing content that works.
The process is simple. First we discuss your content needs, priorities budget and scope. Then a plan and pricing is issued. Once this is agreed upon, a short interview (on the phone or skype or even via a written email) is conducted to summarize the essentials of the business and the content. INFORMATIVE CONTENT is written according to the specified requirements and a draft is sent for your review. Revisions and corrections will be made.
Content can be uploaded and distributed in organic platforms as an additional service. Creating visuals for content is an optional service as well.
At OKR content, you will be assisted to get your content online. We will help guide web developers, website designers and graphic designers in order to make sure your content looks it best.
What is the difference between a content strategy and a content plan?
A content strategy looks at the buying personas and the stages of the buying journey in order to define the content requirements and marketing funnel components.
A content plan is a schedule for writing and creating various pieces of INFORMATIVE CONTENT, which is derived from the content strategy.
Why is INFORMATIVE CONTENT like wine?
Good marketing content will work for you for years, helping your business maintain its brand and reputation and generating leads time and again.
Good INFORMATIVE CONTENT almost never ages (unless the product becomes obsolete). Like wine it is always relevant and becomes finer with age.
Why should I not buy content for 5$?
A professional content writer will write high quality INFORMATIVE CONTENT that is customized to your needs. A professional content writer will also be under an NDA with your company. The content will always be originally written for your business.
These are four great reasons to stay away for the cheap end of the content scale:
• Cheap content written en-masse is never 100% perfect for you.
• You have no real control over originality and plagiarism.
• You never really know who wrote the content.
• Many of these content pieces are also written in poor language.
Hiring a content expert will ensure you avoid these pits, while acquiring great content for your business.