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Ofra Informative Content Specialist

Ofra Informative Content Specialist

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About OKR

Understanding that people read differently in an era of information flux, is the key to writing INFORMATIVE CONTENT.

Informative Content for B2B growth

About OKR – Informative Content Writing Services

In an era, in which people consume information before they purchase products or services, content has a significant role in any (digital) marketing effort. On the other hand, people are flooded with information and their attention span is becoming shorter.

Therefore writing INFORMATIVE CONTENT that is focused and concise, which tells a story, and is both entertaining and easy to understand is key to successfully writing marketing content that works.

OKR Content was founded by Ofra Kleinberger-Riedrich with a goal of providing companies with INFORMATIVE CONTENT that customers will remember. From websites (including defintion and evaluation), via presentations, blogs, social media (profiles and posts), case studies and white papers, to video scripts and  brochures. We write it all!

With over 15 years of experience in content writing and MarCom management for various B2B companies targeting international markets, in the fields of technology and medical devices, Ofra and her team write content with clear Objectives and Key Results (OKR) in mind.

 

Digital Assets vs. Digital Channels

A company has full ownership and control over its digital marketing effort ONLY if it has its own digital assets such as a website, various landing pages or a blog. As long as you pay the hosting fees you have no fear of losing these platforms.

Digital channels, such as social media, are great tools for promotion, but they are not owned by the companies or marketers making use of them. There is always a risk that a digital channel may be closed.

By developing high-quality content for your digital assets and promoting it organically, you ensure longevity for your digital marketing. The content you invest in today will be running online and generating leads for years to come.

C3 – Create, Curate, Cut

The C3 method was developed at OKR to make the most of every content piece written.

Different people prefer to receive information in different format. Some prefer tables and graphs, others visual representations and others video. Whatever the final format of your content, it always starts with TEXT.

At OKR we plan and write the content so that it can be reused, based on the C3 method of creating, curating and cutting it – thus presenting it in various formats and in many channels.
With C3 your marketing message gets maximal exposure.

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Givatayim 0546204614 ofrak007@gmail.com

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Useful links

  • A Case for C3
  • Our Clients Say…
  • Content Guru Blog

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